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Author: OPRK Marketing

8 Common Mistakes That Are Ruining Your Website’s Conversion

We care about your website looking beautiful and functioning correctly, and the information on it being accessible and understandable for every visitor. Let’s take a look at some of the common mistakes made when designing a website.

Launching a website is an important stage for any business that wants to be successful. Sometimes, during the process of creating a website, some problems arise that can hinder its operation and reduce its efficiency. To avoid these shortcomings and increase the efficiency of your website, we decided to share our experience and knowledge with you. In this article, we will tell you about the most common mistakes made when launching a website and give advice on how to avoid them. We will help you create a high-quality, professional and effective website that will attract more customers and increase your profits.

1. Website header

  • This is the first thing visitors will see, and it should be attractive and informative. However, too many elements in the header can lead to information overload and make it difficult to navigate the site.
  • An unclear, low-quality logo can also worsen brand recognition.
  • In addition, if the company address in the header is too detailed, it can be difficult to read and remember, and the lack of a phone number deprives visitors of the opportunity to quickly contact you.

We recommend using only important elements in the site header: company name and type of activity, logo, contact information and opening hours. The site header should be informative for visitors to your site: the lack of information has a negative effect on both trust and sales of your site.

2. Slider

  • This is one of the most popular elements on the site, which helps to attract the attention of visitors. However, too many slides can lead to the fact that the site pages will take a long time to load, which will negatively affect the user experience.
  • Uninteresting, irrelevant or low-quality images may also fail to attract the attention of visitors and negatively affect the trust in your resource. It is better to use no more than three slides with bright, high-quality and relevant images that will attract the attention of visitors.

It is better to use no more than three slides with bright, high-quality and relevant images that will attract the attention of visitors.

3. Unique selling proposition (USP)

This is what you can offer your customers that distinguishes you from your competitors.

  • An unclear unique selling proposition does not arouse interest in visitors and does not encourage them to leave a request with you. Therefore, it is very important to clearly and distinctly formulate your USP and highlight it on the site.

Tell about what makes your product or service unique, what problem it solves, what value it brings to the client. This will help attract the attention of visitors and encourage them to leave a request.

Content errors

4. Spelling and punctuation

Correct spelling and punctuation are one of the key points in creating trust in your brand and company.

  • The presence of spelling errors can lead to a negative impression on site visitors and reduce trust in the company or brand.
  • In addition, they can affect the site’s ranking in search engines, which will lead to a decrease in traffic to the site.

Therefore, be sure to check the texts for errors and use automatic spelling and punctuation checkers.

5. Pictures and photos

The quality of images also plays an important role in creating trust in your site.

  • Low-quality images can create the impression of an unfinished site and reduce the level of trust in the brand or company.
  • In addition, placing poor-quality images on the site can lead to visitors leaving the site without contacting you.

Therefore, use only high-quality images and photos that match your theme and brand.

6. Text formatting (content)

Well-structured and high-quality content is the basis for effective communication with visitors.

  • Lack of structure or inconsistent content formatting can make it difficult to perceive and reduce the effectiveness of communication with visitors.
  • Using too much text on a page can distract visitors and reduce their interest in your offer.
  • Incorrect text formatting, such as incorrect use of headings, lists and text highlighting, different fonts, its color and size, can make it difficult to perceive the content.

Therefore, to improve user experience, you should use a clear structure, short paragraphs, headings and lists that will make the text easier to perceive.

SEO text errors

7. Reviews, News, Q&A Pages

These pages are very important for building trust in your site.

  • The lack of content on these pages has an extremely negative effect on visitors’ trust in your site. If there is no content for these pages, it is better to hide them.

However, we strongly recommend filling the Q&A, Reviews and News pages to increase the trust and loyalty of your site visitors. Update the information on these pages regularly so that visitors can get relevant information and easily find answers to their questions.

8. Contact information

Accurate and detailed contact information is a vital element for any site, especially if you provide services or products:

  • The absence of detailed contact information on the Contacts page, including address, phone number, email address, legal entity details (TIN, OGRN), can cause mistrust among visitors and clients of the company. This can reduce the number of contact requests and ultimately worsen the reputation of the company.
  • In addition, this will lead to a decrease in the quality of customer service and loss of potential sales.

So, make sure that the contact information on your site is clear and easily accessible to visitors.

It is important to us that our clients’ sites work effectively and bring you benefits. We are ready to help you fix any errors on your website and create a high-quality, professional and attractive website that will stand out from the competition and attract more customers. Don’t hesitate to contact us for help!

Website errors

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