Secrets of composing catchy Title and Description
The Title and Description meta tags represent the site in search results and influence its traffic. Potential clients see this information as the name and announcement of the resource.
The Title and Description meta tags represent the site in search results and influence its traffic. Potential clients see this information as the name and announcement of the resource. By browsing the browser results by headings, users determine the most interesting and relevant ones. If the main meta tag (Title heading) is composed taking into account the interests of the potential audience, then the return will be worthy.
How to write a catchy Title
In order for the user to highlight the title and come to your site, this title should be as attractive as possible. The Title is displayed in the top line of the browser and bookmarks, in search results as blue-highlighted text, in links from other sites. The title becomes catchy primarily due to the use of specific search phrases (keys). These are the words that users enter in the browser line when searching for information. The full text of meta tags is specified in website builders in special blocks, and users see them as headings.
The main characteristics of a selling (attractive) Title:
- Differentiation from H1 and banal combinations of two words
- Competent use of keywords
- Length up to 60-70 characters
- Conformity with the content of the page
- Uniqueness for each page and version of the site
- Use of the brand name only for the main pages
- Slight sensationalism is allowed to attract attention, but without deception and exaggeration.
What is Description
This text is composed to outline the benefits of the offer, product, brand for the client in a couple of lines. If the Description is not written, the system will take the first sentence from the text on the page. A couple of sentences usually indicate information about the availability of goods, services, their cost, discounts and promotions, company phone number, product features. The Description also describes important additional services and contains a call to action (buy, call, order). The advertising description of the resource page is based on the offer of a positive result and the client’s benefit, solving his problems. The emphasis is not on the problem itself, but on how easily the site visitor can get rid of it. In this case, it is customary to use the following phrases:
- “We will get the product, model for you”
- “We will save you from hassle, problems, boredom, routine”
- “We will help you choose, find, buy”
- “We will take care of your comfort, profit, health”
- “We will save your time, money, save your nerves”
“Your profit will grow in”… and the like
Rhymed descriptions that make you smile are popular. Such offers not only promise to solve the client’s problems, but also raise the mood. They attract attention, standing out favorably against the general dry background of business ads. In addition to humor, you can use different emoticons, emoji and pictures to highlight the Description and Title against the background of competitors.
The length of the Description should not exceed 140 – 160 characters with spaces. If the description is longer, search algorithms will simply cut off the extra “tail”. In this case, the description may lose its meaning. In addition, an excessively long Description, if used often, can lead to a decrease in the rating, lowering the resource’s position in the search results. Sometimes the description is left unfinished, cutting off the phrase “at the most interesting place”, as in the TV series. This technique is appropriate for blogs.
The method of duplicating meta tags will help determine the most clickable version. At the same time, two pairs of Title and Description are created with different keys and content. The most profitable version is determined by experimenting with counting the number of clicks on each link.
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